Steve helps purpose-driven brands unlock growth with a disciplined practice that blends consumer insights, brand strategy, creative leadership, and business objectives. His career spans over two decades of building and transforming companies across a range of industries including footwear & apparel, medtech, and fintech — always with the same focus: building authentic, customer-centered brands that deliver business results.

Steve has led marketing and creative organizations at scale helping drive global revenue growth at KEEN Footwear and shaped breakthrough digital experiences at industry disruptors ZoomCare and Simple Bank. His leadership has helped companies increase customer acquisition by triple digits, launch market-making products and services, develop loyal fans, and drive revenue growth.

Earlier in his career, Steve spent 17 years helping build Ziba Design — an international brand, design, and innovation agency where he partnered with global brands including Nike, Whirlpool, Umpqua Bank, and Samsung to create category-defining products, retail experiences, and brand strategies. Those experiences built the foundation of his practice: insights-led innovation, purpose-driven strategy, and creative execution that moves markets.

Today, Steve works with founders, CEOs, and executive teams with a fractional leadership model — providing CMO-level brand and marketing strategy together with CCO-level product and creative direction. Whether your challenge is scaling without losing your purpose, connecting your brand purpose and values to your strategy and tactics, or getting your leadership team to lead with values, Steve brings the proven experience, practical disciplined approach, and collaborative leadership to help your brand achieve its full potential.